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Behavioral Segmentation in Marketing: the Complete Guide
Targeting the right niche is not easy, especially if you are only familiar with traditional methods, i.e., demographical or geographical segmentation. But there is more to your customers than just their...
Behavioral Segmentation in Marketing: the Complete Guide
Targeting the right niche is not easy, especially if you are only familiar with traditional methods, i.e., demographical or geographical segmentation. But there is more to your customers than just their...

Popular articles

Behavioral Segmentation in Marketing: the Complete Guide
Targeting the right niche is not easy, especially if you are only familiar with traditional methods, i.e., demographical...
How to Measure Customer Loyalty: the Definitive Guide
Loyal customers are not easy to find, but they are an incredible asset to any brand. Customer retention has become...
The Definitive Guide to Dropshipping Profit Margin
Each eCommerce store has two goals ahead of it – to drive more money and have a decent profit margin. Without...
Ecommerce KPIs: 20 Key Business Markers You Need to Track
In Moneyball, the Oakland Athletics revolutionized their professional basketball game by studying generally undervalued...

Recent articles

LTV:CAC Ratio for ECommerce: What Is It and How to Improve It
Every business has a different strategy for customer acquisition, but there are certain similarities among startups....
RFM Segmentation: Using RFM Analysis to Segment Your Audience
RFM Segmentation stands for Recency, Frequency and Money – or profit. These acronyms refer to where a customer stands...
The 10 Most Important Customer Retention Metrics for ECommerce
There are several metrics that help businesses to understand their customers, brand, business model, engagement...
How To Measure Customer Engagement: 10 Effective Ways to Do It
Many people see sales as the ultimate goal or result of customer engagement, but that is only the start. To ensure...
Your Guide to Create eCommerce Marketing Strategies that Work
Strategies are tools that help you achieve your business goals. They help you reach out to a new audience by giving...
Churn Analysis 101: A Complete Guide For Businesses
Most businesses are not aware of the importance of churn analysis. Customers might leave your business due to one...
Real-time customer profiler and its application
When you start any marketing effort, you either have no data or mountains of it. If it’s the latter, all customer...
Customer Attrition: Why It Happens and How to Fix It
A precise customer evaluation with a proactive approach determines the best possible strategies to be implemented....