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Customer Health Score: What is It and How to Measure It
Companies need repeat and new customers who are willing to pay for their product/service offerings. But sooner or...
The 11 Best Customer Profiling Tools for eCommerce Stores
Customer profiling is an essential part of your marketing strategy. When you understand who buys from you, where...
Contextual Targeting: Everything You Need to Know To Do It Right
Targeting your audience based on their search terms is a cornerstone for SEO. This is how you create ads geared...
Everything You Need to Know About Tracking Consumer Behavior Online
Understanding consumer behavior and taking measures to cater to customers’ wants and needs are crucial pillars of...
What Is Third-Party Data? The Complete Guide
Third-party data is information collected by a third-party data provider across other company’s websites,...
What Is Second-Party Data: Everything You Need to Know
Second-party data is data that has been collected by a business with a direct relationship to an audience, which...
What Is First-Party Data? The Definitive Guide
First-party data is the information a business collects from their customers while they are using the company’s...
What is Zero-Party Data? Everything You Need to Know
Zero-Party Data is the information a customer intentionally shares with a business. This data collection often happens...