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Over the last few years (if not decades), many small and big businesses have been accused of not taking care of...
A precise customer evaluation with a proactive approach determines the best possible strategies to be implemented....
The customer activity cycle (CAC) is a conceptual framework used in the customer life cycle process that begins...
In Moneyball, the Oakland Athletics revolutionized their professional basketball game by studying generally undervalued...
Each eCommerce store has two goals ahead of it – to drive more money and have a decent profit margin. Without...
Your customer’s experience is defined by each touchpoint or each time they interact with your brand. From the moment...
Your choice and focus on the right eCommerce marketing strategies are imperative for your business to succeed and...