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RFM Segmentation: Using RFM Analysis to Segment Your Audience
RFM Segmentation stands for Recency, Frequency and Money – or profit. These acronyms refer to where a customer stands...
Cohort Analysis for Retention: How to Use It to Grow Your ECommerce
One of the key features of a successful business and a successful marketing strategy is if they’re able to build...
Cohort Analysis Explained: Everything You Need to Know
Cohort analysis is a research method that has been around since the 40s but has become increasingly popular since...
Behavioral Segmentation Examples & Strategies For 2022
Whether you believe it or not, your background, habits, and emotions play an integral role in your behavior. Habits...
Behavioral Segmentation in Marketing: the Complete Guide
Targeting the right niche is not easy, especially if you are only familiar with traditional methods, i.e., demographical...
Customer Segmentation Software: What Is It and How to Choose One
Do you want to steer clear of the competition? Start customizing your marketing messages and customer experience...
Why Behavioral Segmentation Should Be On Every Business Radar?
Your marketing strategy has many moving parts. To ensure it performs well, you should give close attention to behavioral...
What is Customer Segmentation? Everything You Need to Know
Customer segmentation is a process of dividing customers into groups based on certain common characteristics. The...