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Second-party data is data that has been collected by a business with a direct relationship to an audience, which...
First-party data is the information a business collects from their customers while they are using the company’s...
Zero-Party Data is the information a customer intentionally shares with a business. This data collection often happens...
2020 and 2021 have certainly been years to remember, with the workplace changes which occurred due to COVID-19 forever...
Over recent years, more and more people are realizing the power of working for themselves. Whether that be freelancing...
Data-driven pop-ups are an incredibly efficient marketing tool. They allow you to show your users useful information,...
One of the vital differences between digital marketing and natural marketing is the data trail that digital leaves...