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Behavioral Segmentation in Marketing: the Complete Guide
Targeting the right niche is not easy, especially if you are only familiar with traditional methods, i.e., demographical or geographical segmentation. But there is more to your customers than just their...
Behavioral Segmentation in Marketing: the Complete Guide
Targeting the right niche is not easy, especially if you are only familiar with traditional methods, i.e., demographical or geographical segmentation. But there is more to your customers than just their...

Popular articles

Behavioral Segmentation in Marketing: the Complete Guide
Targeting the right niche is not easy, especially if you are only familiar with traditional methods, i.e., demographical...
How to Measure Customer Loyalty: the Definitive Guide
Loyal customers are not easy to find, but they are an incredible asset to any brand. Customer retention has become...
The Definitive Guide to Dropshipping Profit Margin
Each eCommerce store has two goals ahead of it – to drive more money and have a decent profit margin. Without...
Ecommerce KPIs: 20 Key Business Markers You Need to Track
In Moneyball, the Oakland Athletics revolutionized their professional basketball game by studying generally undervalued...

Recent articles

Ecommerce KPIs: 20 Key Business Markers You Need to Track
In Moneyball, the Oakland Athletics revolutionized their professional basketball game by studying generally undervalued...
The Definitive Guide to Dropshipping Profit Margin
Each eCommerce store has two goals ahead of it – to drive more money and have a decent profit margin. Without...
Behavioral Segmentation in Marketing: the Complete Guide
Targeting the right niche is not easy, especially if you are only familiar with traditional methods, i.e., demographical...
Behavioral Tracking for ECommerce: Everything You Need to Know
Advertising campaigns are not always successful, and even experienced marketers fall short in delivering advertising...
What Is Third-Party Data? The Complete Guide
Third-party data is information collected by a third-party data provider across other company’s websites,...
What Is Second-Party Data: Everything You Need to Know
Second-party data is data that has been collected by a business with a direct relationship to an audience, which...
What Is First-Party Data? The Definitive Guide
First-party data is the information a business collects from their customers while they are using the company’s...
E-Commerce Customer Journey: The Definitive Guide
Your customer’s experience is defined by each touchpoint or each time they interact with your brand. From the moment...