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Targeting the right niche is not easy, especially if you are only familiar with traditional methods, i.e., demographical...
Loyal customers are not easy to find, but they are an incredible asset to any brand. Customer retention has become...
Each eCommerce store has two goals ahead of it – to drive more money and have a decent profit margin. Without...
Recent articles
One of the key features of a successful business and a successful marketing strategy is if they’re able to build...
Cohort analysis is a research method that has been around since the 40s but has become increasingly popular since...
Whether you believe it or not, your background, habits, and emotions play an integral role in your behavior. Habits...
Understanding consumer behavior and taking measures to cater to customers’ wants and needs are crucial pillars of...
Businesses in competitive industries always struggle with one central question: should we focus on creating a better...
The customer activity cycle (CAC) is a conceptual framework used in the customer life cycle process that begins...
Although driving traffic to your business’ website is challenging and essential, it isn’t enough to sustain your...