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Behavioral Segmentation in Marketing: the Complete Guide
Targeting the right niche is not easy, especially if you are only familiar with traditional methods, i.e., demographical or geographical segmentation. But there is more to your customers than just their...
Behavioral Segmentation in Marketing: the Complete Guide
Targeting the right niche is not easy, especially if you are only familiar with traditional methods, i.e., demographical or geographical segmentation. But there is more to your customers than just their...

Popular articles

Behavioral Segmentation in Marketing: the Complete Guide
Targeting the right niche is not easy, especially if you are only familiar with traditional methods, i.e., demographical...
How to Measure Customer Loyalty: the Definitive Guide
Loyal customers are not easy to find, but they are an incredible asset to any brand. Customer retention has become...
The Definitive Guide to Dropshipping Profit Margin
Each eCommerce store has two goals ahead of it – to drive more money and have a decent profit margin. Without...
Ecommerce KPIs: 20 Key Business Markers You Need to Track
In Moneyball, the Oakland Athletics revolutionized their professional basketball game by studying generally undervalued...

Recent articles

Cohort Analysis for Retention: How to Use It to Grow Your ECommerce
One of the key features of a successful business and a successful marketing strategy is if they’re able to build...
Cohort Analysis Explained: Everything You Need to Know
Cohort analysis is a research method that has been around since the 40s but has become increasingly popular since...
Behavioral Segmentation Examples & Strategies For 2022
Whether you believe it or not, your background, habits, and emotions play an integral role in your behavior. Habits...
Everything You Need to Know About Tracking Consumer Behavior Online
Understanding consumer behavior and taking measures to cater to customers’ wants and needs are crucial pillars of...
Marketing Automation Best Practices: 11 Ways to Boost Your Campaigns
Businesses in competitive industries always struggle with one central question: should we focus on creating a better...
Customer Activity Cycle: How to Make It Work for Your Business
The customer activity cycle (CAC) is a conceptual framework used in the customer life cycle process that begins...
10 Conversion Optimization Tools To Improve Your ROI In 2022
Although driving traffic to your business’ website is challenging and essential, it isn’t enough to sustain your...
12 Marketing Automation Trends for Your Business
Business and finance are ever-changing, primarily due to innovation and technological advancements. Companies need...