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Behavioral Segmentation in Marketing: the Complete Guide
Targeting the right niche is not easy, especially if you are only familiar with traditional methods, i.e., demographical or geographical segmentation. But there is more to your customers than just their...
Behavioral Segmentation in Marketing: the Complete Guide
Targeting the right niche is not easy, especially if you are only familiar with traditional methods, i.e., demographical or geographical segmentation. But there is more to your customers than just their...

Popular articles

Behavioral Segmentation in Marketing: the Complete Guide
Targeting the right niche is not easy, especially if you are only familiar with traditional methods, i.e., demographical...
How to Measure Customer Loyalty: the Definitive Guide
Loyal customers are not easy to find, but they are an incredible asset to any brand. Customer retention has become...
The Definitive Guide to Dropshipping Profit Margin
Each eCommerce store has two goals ahead of it – to drive more money and have a decent profit margin. Without...
Ecommerce KPIs: 20 Key Business Markers You Need to Track
In Moneyball, the Oakland Athletics revolutionized their professional basketball game by studying generally undervalued...

Recent articles

What is Customer Lifetime Value in Ecommerce, and Why is it so Important?
When running an eCommerce store, you’ll have a range of metrics at your disposal. From cost per lead and conversion...
What is Behavioral Targeting and How Can it Benefit My E-Commerce Business?
With the current rough estimate of 24 million e-commerce stores globally, there is one way you can always...
6 Ways That Data-Driven Marketing Benefits Your E-Commerce Business
As we continue to progress through the digital age, there has never been a better time to implement data-driven...
Why Shopify Analytics won't drive your sales (and why Verfacto will)
You have set up your Shopify store, have invested in SEO, and promoted your business on social media channels. You...
Verfacto brings data-driven marketing to Shopify stores
Verfacto, an analytical solution for data-driven marketing, has received a native Shopify app! It is now available...
What's wrong with your customer acquisition strategy?
Customers are the driving force of any successful business. A thriving business onboards as many customers as possible...
E-Commerce Pricing Strategy: 80% of eShops misuse discounts. Do you?
As customers, we all love discounts. Especially if we can purchase quality items or items that we like at a cheaper...
Upselling and Cross-Selling: Everything You Need to Know
There are many strategies you can implement to increase revenue. At the same time, they can also provide as much...