Ecommerce dashboards
Get a full instant overview of your sales, marketing, and customers with Verfacto's eСommerce dashboards.
Monitor and improve your eShop's performance
Knowing what’s really going on with your eCommerce business is the key to making it better. Win back your missed sales with Sales funnel, Customer segmentation, Behavioral tracking, and other eCommerce dashboards.
Sales funnel
Homepage visit, category view, product view, add to cart, checkout page—see where your website is leaking money with Sales funnel view.
Behavioral tracking
No eCommerce analytics is complete without behavioral data. Knowing when your users usually add to cart (by particular pages visited or time spent) enables you to set up on-site marketing tools to win back sales opportunities you might have lost.
Customer segmentation
Who are the customers buying at full price? What customers spend more with discount codes? Segment them all by behavior, conversion rate, and cLTV to understand them better and make your marketing precise.
How to use eCommerce dashboards in marketing
1
Findings
Verfacto’s Behavioral analytics identified a distinctive behavioral profile of purchasing users: 35 on-site engagements and 3 sessions.
Actions
Set up a targeted pop-up with a 10% discount code to push similar customers to purchase without giving away too many discounts.
Conversion rate increased by 11%.
2
Findings
Verfacto revealed three customer segments: Full-price buyers, Sales lovers, and Loyal customers.
Actions
When a new collection arrived, sent three newsletter campaigns:
- Only the new collection to Full-price buyers.
- New collection and Sale items to Sales lovers.
- Extra 10% off as a thank you to Loyal customers.
The segmentation improved CTR by 42% and CR by 12%.
1
Findings
Verfacto’s Behavioral analytics identified a distinctive behavioral profile of purchasing users: 35 on-site engagements and 3 sessions.
2
Findings
Verfacto revealed three customer segments: Full-price buyers, Sales lovers, and Loyal customers.
Actions
Set up a targeted pop-up with a 10% discount code to push similar customers to purchase without giving away too many discounts.
Actions
When a new collection arrived, sent three newsletter campaigns:
- Only the new collection to Full-price buyers.
- New collection and Sale items to Sales lovers.
- Extra 10% off as a thank you to Loyal customers.
Conversion rate increased by 11%.
The segmentation improved CTR by 42% and CR by 12%.
Have a question? Ask the Verfacto team and see the platform in action!