The 6-Step Ecommerce SEO Checklist to Supercharge Your Google Ranking

ecommerce seo guide for google ranking

Optimizing eCommerce SEO should be one of your top priorities when managing your business. An effective eCommerce SEO strategy will boost your place in the Google rankings, increase the traffic to your site, and ensure that more people end up purchasing from your store (we’ve discussed SEO benefits for eCommerce here).

The first step towards a solid eCommerce SEO foundation is to make a strategy plan and learn about the SEO basics. In this article, we’ve condensed the extensive eCommerce SEO auditing process into a 6-step process. You’ll be able to move down this list, checking off tasks one by one.

By the end of this article, you’ll have a well-optimized eCommerce store, increasing the amount of natural traffic to your site and allowing you to focus on other areas of improvement.

Without further ado, we’ll be covering these following steps to improve your eCommerce SEO:

  1. Creating a Robots.txt file to allow Google crawling
  2. Connecting to data tracking and management services
  3. Conducting keyword research
  4. Optimizing your on-page eCommerce SEO keyword placement
  5. Titling and optimizing product images
  6. Internal linking and product-pairing

1. Robots.txt File

A Robots.txt file allows Google to crawl (find and display) your pages. While you want the majority of your pages to be searchable online, some, like the checkout page are better left undocumented.

You’ll be adding a robots.txt file to your sitemap, if you don’t already have one. Most frequently, you can find these on your own site at /robots.txt. You’ll need admin privileges to log in. 

Once there, add pages like your Cart or Check Out Successful screen to the file. These will then stay off the search pages, and increase the speed of your site.

2. Data Tracking and Management 

No matter how many people come onto your website, if you’re not recording and using their data to improve it, you’re wasting your business’ time and money.

At a base level, you should connect to the free services of Google Search Console and Google Analytics. These will give you a basic understanding of what is going on across your site: how many people are entering your site, and what your most popular pages are.

If you want to take data to the next level and boost your revenue, opt for a more comprehensive data-management tool. Verfacto is a data-driven marketing tool that can recommend actionable insights from your data. These are the steps you can follow to boost sales, smoothen the UX sales funnel, and even produce better-personalized marketing campaigns. 

3. Conduct Keyword Research 

Keyword research is the heart and soul of SEO. Keywords are how Google understands that a certain search result is discussing a question or problem. When you type in a question to Google, it is broken down into smaller keywords and longtail keywords. These are then matched against popular articles that include these keywords, producing a result.

Although this is a slight oversimplification, the importance of keywords is far from understated.

But what exactly is a keyword? Well, a keyword is a phrase or word that summarises a page of content. On pages with good SEO, the keyword will be inside the title, so you’ll be able to work out what keyword(s) a page is targeting.

A longtail keyword is a keyword with a few small additions in the end that increase its searchability. For example, a keyword may be ‘Summer Clothes”.

Longtail keywords for this may then be:

  • Summer clothes for women
  • Summer clothes for girls
  • Summer clothes for kids
  • Summer clothes for boys

And so on. Incorporating longtail keywords can help you rank for your actual keyword. In essence, it’s like throwing out your net a little wider, and in turn, coming up for more searches.

How do I do keyword research for eCommerce SEO?

Although there are plenty of paid tools you can use for keyword research, one reliable free option is Google Keyword Planner. This site will give you all the information you need to see which keywords have a high search volume and low competition, as well as signaling some longtail keywords.

Make a note of keywords related to your business, paying extra attention to include those that aren’t currently as capitalized on.

4. Optimize On-Page eCommerce SEO

Your pages should aim to be as user-friendly as possible. Considering that over 80% of users skim read content, you want to make their experience as easy as it can be. Luckily for us, this process also coincides with some great eCommerce SEO practices.

The first of these is to include your chosen keyword in the H1 heading on a page. This acts as the title of the page and is the first thing Google will crawl. Next, include headings throughout the page. This will direct the reader’s eye, as well as give you an opportunity to drop in another keyword.

Finally, make sure you keep your paragraphs short and sweet. You don’t want to overwhelm readers!

5. Product Images

Your product images are often a user’s first impression of your products. Due to this, you want to make sure they’re of high quality. But, moreover, you also want to make sure they’re optimized for Google.

Be sure to title the product picture before you upload it to your site, using the keyword in the title. Similarly, when filling in the Alt title, make sure to describe the image for visually impaired users while including your keywords.

6. Internal Linking and Product Pairing

On your product pages, you should always link to other relevant products. By using a data-driven marketing service like Verfacto, you’ll be able to look at the data of which products are most commonly bought together. Information like this is vital to upselling on your website.

With product pairing, you’ll be able to boost your AOV, while also providing links between pages that demonstrate to Google how your page connects. You’ll be increasing your revenue while also improving your on-page SEO.

Final Thoughts About eCommerce SEO

Ecommerce SEO is one of the most important steps towards creating and sustaining a business. By following these 6 steps, you’ll have put your business on the right track. Over time, you should start to see more traction and a larger number of customers.

If you want to make the most of this increased traffic, try Verfacto’s one-month free trial. It’s the fastest way to gain actionable steps towards improving your eCommerce business and ensuring its longevity.

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