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conversion optimization tools

10 Conversion Optimization Tools To Improve Your ROI In 2022

Although driving traffic to your business’ website is challenging and essential, it isn’t enough to sustain your brand. Conversions act as the fuel that keeps websites alive. Therefore, turning your leads into conversions should be the real focus of marketing.  On company websites, every conversion represents future revenue or direct revenue, and this means the …

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12 Marketing Automation Trends for Your Business

Business and finance are ever-changing, primarily due to innovation and technological advancements. Companies need to use both if they want to succeed and increase their annual revenues. Marketing innovation is one particular area where researchers continue to look for new strategies—the latest of which is marketing automation. Many companies have cited how marketing automation makes …

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hand holding megaphone. Text bubble says that omnichannel marketing is not the same as multichannel marketing

Omnichannel Analytics: What You Need To Know About Omnichannel Marketing

With the ever-advancing pace of technological innovation that has left no sphere of life or industry untouched, it is no wonder that the current landscape of the marketing world is nigh-unrecognizable compared to only a few decades ago. Today, the customer journey is very different from what it used to be. Shopping online has become …

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