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e-commerce analytics

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The 10 Most Important Customer Retention Metrics for ECommerce

There are several metrics that help businesses to understand their customers, brand, business model, engagement and points of attrition with customers. However, it might seem hard for company owners to focus on the metrics that really matter, especially when it comes to customer retention. On this article, we’ve talked about what retention metrics are, how …

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A Comprehensive Guide to ECommerce Data Analytics Software

Managing an online store and enterprise means more than simply providing great products or services. Regardless of the eCommerce platforms you use, analytics tools can be immensely helpful. After all, data can help us to understand customer behavior, potential buying patterns, and more (we’ve talked about data analytics for eCommerce and its benefits previously). It’s …

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Verfacto receives a free plan

Verfacto’s eCommerce analytics gets completely free

Verfacto, marketing analytics for eCommerce, has updated its subscription plans with a free tier. All basic features are included: full data integration with eShops, behavioral tracking and behavioral targeting, eCommerce dashboards, customer segmentation, and more. “The free tier is our way of saying thank you to all of our users for their support. It will get you …

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data analysis with Verfacto

5 Benefits of Data Analytics: How It Can Get You Better Results

Data science can feel like a foreign concept for a lot of people, marketing managers included! Luckily, the process of finding all your stats, compiling them, and then conducting data analysis doesn’t necessarily have to feel like a chore. In fact, instead of having to collect and analyze data manually, the data-driven tool Verfacto will automatically crunch …

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