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data-driven marketing

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Everything You Need to Know About Tracking Consumer Behavior Online

Understanding consumer behavior and taking measures to cater to customers’ wants and needs are crucial pillars of any business’s long-term success and profitability. It’s important to know everything you can about your target market: their spending habits, what they’re looking for, and why they decide to buy certain products or services.  Tracking consumer behavior is …

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What Is Third-Party Data? The Complete Guide

Third-party data is information collected by a third-party data provider across other company’s websites, apps, registrations, etc. The provider gathers this data from several businesses with no direct relationship with the customer. These data sets are broad and come from various sources. They may be obtained from companies, but could also come from governments, non-profit …

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What Is Second-Party Data: Everything You Need to Know

Second-party data is data that has been collected by a business with a direct relationship to an audience, which is then sold to another business. It is data your company obtains by purchasing first-party data from another company, and is usually well-qualified, offering you control over the information you’re purchasing – you get data directly …

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What is Zero-Party Data? Everything You Need to Know

Zero-Party Data is the information a customer intentionally shares with a business. This data collection often happens through quizzes, registrations, questionnaires, polls, etc. Aside from helping the user get personalized recommendations, it also helps the business build a cost-effective, accurate, and transparent marketing strategy. Whether you are a business owner or a business developer, it’s …

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how to become an eCommerce solopreneur

Five Steps to Becoming An eCommerce Solopreneur

Over recent years, more and more people are realizing the power of working for themselves. Whether that be freelancing or starting your own business, the benefits are numerous and incredibly attractive. If you’re looking to become an eCommerce solopreneur, we’ll walk you through 5 critical steps you should attempt to follow – we’ve also discussed …

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Top 3 tools for data-driven pop-ups

Top 3 Tools for Data-Driven Pop-ups in an eCommerce Store

Data-driven pop-ups are an incredibly efficient marketing tool. They allow you to show your users useful information, boosting your chance of securing another valuable sale and helping move your customers through the sales funnel. However, not all pop-ups are created equally.  Some eCommerce stores use autogenerated pop-ups that launch as a user enters their store. …

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