fbpx

Customer Lifetime Value

ltv cac ratio image 1

LTV:CAC Ratio for ECommerce: What Is It and How to Improve It

Every business has a different strategy for customer acquisition, but there are certain similarities among startups. One of the metrics that’s considered before optimizing customer acquisition is the Customer Lifetime Value (LTV) to Customer Acquisition Cost (CAC) ratio (LTV:CAC ratio). For e-commerce, this is the ratio between the average value of a customer and the …

LTV:CAC Ratio for ECommerce: What Is It and How to Improve It Read More »

predict customer lifetime value image 1

How to Predict Customer Lifetime Value: A Guide for Your eCommerce Business

Most businesses know that Customer Lifetime Value (CLV) is an important metric to optimize marketing efforts, initiatives, and budgets. Based on that specific number, you will have a better sense of how much you can spend on customer acquisition, how much you should invest into your existing customers, and you can define strategies and a …

How to Predict Customer Lifetime Value: A Guide for Your eCommerce Business Read More »

What is Customer Lifetime Value in Ecommerce, and Why is it so Important?

When running an eCommerce store, you’ll have a range of metrics at your disposal. From cost per lead and conversion rate to average order value and checkout abandonment rate – there are a lot of numbers that keep your business on track. Yet, there is one metric that marketing experts constantly overlook. The importance of …

What is Customer Lifetime Value in Ecommerce, and Why is it so Important? Read More »