Customer Lifetime Value

Every business has a different strategy for customer acquisition, but there are certain similarities among startups. One of the metrics that’s considered before optimizing customer acquisition is the Customer Lifetime Value (LTV) to Customer Acquisition Cost (CAC) ratio (LTV:CAC ratio). For e-commerce, this is the ratio between the average value of a customer and the …

LTV:CAC Ratio for ECommerce: What Is It and How to Improve It Read More »

Most businesses know that Customer Lifetime Value (CLV) is an important metric to optimize marketing efforts, initiatives, and budgets. Based on that specific number, you will have a better sense of how much you can spend on customer acquisition, how much you should invest into your existing customers, and you can define strategies and a …

How to Predict Customer Lifetime Value: A Guide for Your eCommerce Business Read More »

Customer LTV, also known as lifetime value, is a metric that tracks the total value of a customer over time. It considers all of customer’s repeated orders, generating a number that reflects their value to your company. Once you know your average customer LTV, you open yourself up to a whole host of opportunities. Let’s …

5 Ways Calculating Customer LTV Will Help Grow Your Business Read More »

When running an eCommerce store, you’ll have a range of metrics at your disposal. From cost per lead and conversion rate to average order value and checkout abandonment rate – there are a lot of numbers that keep your business on track. Yet, there is one metric that marketing experts constantly overlook. The importance of …

What is Customer Lifetime Value in Ecommerce, and Why is it so Important? Read More »

Every customer brings value to your business. The question is: how much value? What turns your customers into loyal fans? How long do they stay around? Is there a way to increase your profits during a client’s lifetime? The answer is yes! This is why in this article, we will show you exactly how to increase …

How to Increase Customer Lifetime Value: 7 Effective Ways Read More »