fbpx

Customer Segmentation

cohort analysis image 1

Cohort Analysis Explained: Everything You Need to Know

Cohort analysis is a research method that has been around since the 40s but has become increasingly popular since the advent of the internet. It was initially used in marketing and advertising by companies trying to determine their customer’s lifecycle from newborn (acquisition) to death (online). Now its popularity is evergreen, being a valuable technique …

Cohort Analysis Explained: Everything You Need to Know Read More »

Behavioral segmentation in marketing image 1

Behavioral Segmentation in Marketing: the Complete Guide

Targeting the right niche is not easy, especially if you are only familiar with traditional methods, i.e., demographical or geographical segmentation. But there is more to your customers than just their age and location. Aspects such as interests, income, occasion, needs, brand loyalty, etc., also play a crucial role in purchasing decisions. So how do …

Behavioral Segmentation in Marketing: the Complete Guide Read More »

customer segmentation software image 1

Customer Segmentation Software: What Is It and How to Choose One

Do you want to steer clear of the competition? Start customizing your marketing messages and customer experience to best fit specific customer segments. The more personalized is customers’ experience with your brand from the moment they find out about you, the higher is their chance to purchase and become your loyal customers. We are past …

Customer Segmentation Software: What Is It and How to Choose One Read More »

what is behavioral segmentation and why business need it

Why Behavioral Segmentation Should Be On Every Business Radar?

Your marketing strategy has many moving parts. To ensure it performs well, you should give close attention to behavioral segments. Behavioral segmentation unlocks knowledge about the different types of customers and their behavior. The more you know about your customers’ likes—how, when, and where they interact with your online shop,—the better you can predict what’s …

Why Behavioral Segmentation Should Be On Every Business Radar? Read More »

What is Customer Segmentation? Everything You Need to Know

Customer segmentation is a process of dividing customers into groups based on certain common characteristics. The goal of grouping customers is to maximize the potential value of every group to the business by finding the most effective personal approach. Segmentation can be performed by any common attribute. In B2C marketing, they are usually linked to …

What is Customer Segmentation? Everything You Need to Know Read More »