Customer Segmentation

RFM Segmentation stands for Recency, Frequency and Money – or profit. These acronyms refer to where a customer stands on the spectrum of buying habits and loyalty. These ideas may seem familiar if you have ever experienced them while shopping in a store, booking a flight online, or ordering a product online. Each of these …

RFM Segmentation: Using RFM Analysis to Segment Your Audience Read More »

One of the key features of a successful business and a successful marketing strategy is if they’re able to build customer relationships and loyalty. You want your customers to keep coming back to you, and you want a steady stream of new customers to keep coming in. A great way of ensuring customer retention and …

Cohort Analysis for Retention: How to Use It to Grow Your ECommerce Read More »

Cohort analysis is a research method that has been around since the 40s but has become increasingly popular since the advent of the internet. It was initially used in marketing and advertising by companies trying to determine their customer’s lifecycle from newborn (acquisition) to death (online). Now its popularity is evergreen, being a valuable technique …

Cohort Analysis Explained: Everything You Need to Know Read More »

Whether you believe it or not, your background, habits, and emotions play an integral role in your behavior. Habits make most people do the same things every day. For instance, if you are a coffee drinker, it would be hard to resist the daily requirement of that morning ritual. As a marketer, your task is …

Behavioral Segmentation Examples & Strategies For 2022 Read More »

Targeting the right niche is not easy, especially if you are only familiar with traditional methods, i.e., demographical or geographical segmentation. But there is more to your customers than just their age and location. Aspects such as interests, income, occasion, needs, brand loyalty, etc., also play a crucial role in purchasing decisions. So how do …

Behavioral Segmentation in Marketing: the Complete Guide Read More »

Do you want to steer clear of the competition? Start customizing your marketing messages and customer experience to best fit specific customer segments. The more personalized is customers’ experience with your brand from the moment they find out about you, the higher is their chance to purchase and become your loyal customers. We are past …

Customer Segmentation Software: What Is It and How to Choose One Read More »

Your marketing strategy has many moving parts. To ensure it performs well, you should give close attention to behavioral segments. Behavioral segmentation unlocks knowledge about the different types of customers and their behavior. The more you know about your customers’ likes—how, when, and where they interact with your online shop,—the better you can predict what’s …

Why Behavioral Segmentation Should Be On Every Business Radar? Read More »

Customer segmentation is a process of dividing customers into groups based on certain common characteristics. The goal of grouping customers is to maximize the potential value of every group to the business by finding the most effective personal approach. Segmentation can be performed by any common attribute. In B2C marketing, they are usually linked to …

What is Customer Segmentation? Everything You Need to Know Read More »