Data-driven pop-ups are an incredibly efficient marketing tool. They allow you to show your users useful information, boosting your chance of securing another valuable sale and helping move your customers through the sales funnel.
However, not all pop-ups are created equally.
Some eCommerce stores use autogenerated pop-ups that launch as a user enters their store. Upon entry, a user is unlikely to have any questions, meaning that the pop-up is more of a nuisance than anything.
That’s where data-driven, intelligent pop-ups come in. By using a pop-up tool that triggers based on user behavior, you can maximize the efficiency of these tools.
But how exactly do data-driven pop-ups work, and what are the best tools for using them? In this article, we’ll cover the three best pop-up programs, demonstrating how they use Verfacto’s data collection and analysis system.
You’ll be boosting click-through rates, improving sales, and increasing your AOV in no time. Let’s jump right into it!
Where do data-driven pop-ups get their data from?
In an eCommerce store, you should have a central data management system that collects and analyses your data. Verfacto, a tool that integrates directly into your eCommerce store, will allow you to form actionable insights on your data.
Not only does this help you improve your website through A/B testing, but it also means you’ll be able to segment your users into incredibly detailed divisions.
Once your customers are segmented based on their pattern of behavior, you’ll then be able to target them more directly. Behavioral targeting allows you to display pop-ups that are specifically personalized to appeal to a user group.
Considering that 90% of U.S. users find personalized marketing somewhat to very appealing, creating customized pop-ups for user groups is a fantastic way of boosting engagement.
By integrating Verfacto’s data-driven marketing approach with an intelligent pop-up tool, you’ll be on to a surefire way of increasing the effectiveness of your on-site pop-up marketing.
What makes a good data-driven pop-up tool?
The best data-driven pop-up tools will contain a select few key traits. When picking a pop-up tool, you want to make sure that it:
- Contains design personalization that you can change to match your website style
- Allows for behavioral targeting
- Integrates with your CMS to provide further targeting possibilities
- Is priced fairly
Let’s look at these in more detail.
A strong sense of branding is one of the key aspects of a successful brand.
Due to this, you want to make sure that the pop-ups that come upon a customer’s screen match your overall website design. If the color scheme or typography is mismatched, it’ll look out of place, decreasing the customer’s subconscious satisfaction with your website.
A great data-driven pop-up tool will allow you to customize the pop-ups in whichever way you’d like.
Pop-ups should be personalized to the behaviors and preferences exhibited by a customer. Due to this, your pop-up tools should be able to integrate behavioral targeting using Verfacto’s customer segmentation features.
What’s more, the best pop-up tools will contain an ‘and’ rule, allowing you to layer multiple forms of segmentation on top of each other. This will enable you to be even more specific with the pop-ups you’re launching on your eCommerce site.
Integration with CMS
Your CMS contains vital information about what a user is currently doing on your store. From how many items are in their cart to the amount of money they would be spending if they checked out, there is a lot of useful information you can use.
When a pop-up tool integrates with your CMS, even more behavioral targeting options become available. For example, you could trigger a pop-up explaining a free shipping offer if the user were to add another item to the cart.
This form of personalized marketing will boost AOV and ensure that users feel accommodated to on your eCommerce store.
Most pop-up tools charge based on either:
- Per Pop-up
While each of these has its benefits, the one we would recommend you look for is per pop-up.
Verfacto’s intelligent pop-up system calculates the average length of a session on your site. From there, Verfacto will only send through a pop-up when the user is most likely to need one, based on previous customer data.
This ensures that pop-ups don’t occur too early, frustrating the customer, or too late when they’re already about to leave.
Verfacto’s pop-up system ensures that fewer pop-ups will be sent, with each one designed specifically to arrive at the perfect moment. This, coupled with the pay-per-pop-up system, ensures you’ll be spending less over time.
Which data-driven pop-up tools do we recommend?
We have surveyed Verfacto clients about pop-up tools they use, tried them all, and selected three that we found the most suitable for most of the users while also working well with Verfacto insights:
Each of them is great in its own regard. Let’s give a brief overview of each of these brands.
With impressive visual customization options, hundreds of premade templates, and behavioral targeting integration, OptinMonster is a great option if you’re looking to create effective pop-ups.
Its “pay per pop-up display” pricing model makes it the most affordable tool if you stick to precisely tuned Verfacto-driven campaigns.
Embedding customized content on your eCommerce website could not be easier. The OptinMonk pop-up tool allows you to personalize your users’ shopping experience and turn your traffic into sales.
Poptin always aims to show the right messages at the right time, something we also hold dearly here at Verfacto. Their customization options allow you to customize your pop-ups, even triggering when a user executes an exit intent. This product will give you total control of your pop-ups.
Final Thoughts About Data-Driven Pop-Ups
If you’re looking for the best data-driven pop-up tool, we can’t recommend OptinMonster enough. The seamless integration with Verfacto’s behavioral analytics makes this tool one of the most powerful in a market’s arsenal. Its pricing options are also the best on the list, helping you save while making more sales.
If you want to give Verfacto a trial and see how it can improve your business, why not give the free tier ago. As it includes the majority of features, you’ll be able to effectively get the most out of your eCommerce business.