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Smart discounts

Offer discounts when they are needed only and keep a high-value feel around your products.

Make smart discounts

Giving discounts is a great way to encourage customers to purchase. At the same time, overdoing discounts may hurt your business. Those who would buy anyway, even without a discount, will bring you less revenue. Moreover, you are risking to send your customers a message that your products are not really worth the full price.

Meet needs of different kinds of customers.

Segment by purchasing behavior

Customers buying for full price are usually driven by different reasons than those who prefer buying with discounts. Meet their needs and make more sales!

Push
hesitating users

Behavioral analytics can identify users who are about to convert but hesitate. Show them targeted pop-ups to encourage them to purchase.

Identify users who are about to convert but hesitate.
Send personalized newsletters to segmented customers.

Send
segmented emails

Export discount-based customer segments (e.g., Full-price buyers, Discount buyers, Sales lovers) and send them personalized newsletters with tailored offers.

How to use smart discounts in eCommerce

1

Findings

Verfacto’s Behavioral analytics identified a distinctive behavioral profile of purchasing users: 35 on-site engagements and 3 sessions.

Actions

Set up a targeted pop-up with a 10% discount code to push similar customers to purchase without giving away too many discounts.

Conversion rate increased by 11%.

2

Findings

Verfacto segmented out Full-price buyers and Discount buyers.

Actions

Sent two different tailored offers to each segment.

The segmentation improved CTR by 28% and CR by 9%.

1

Findings

Verfacto’s Behavioral analytics identified a distinctive behavioral profile of purchasing users: 35 on-site engagements and 3 sessions.

2

Findings

Verfacto segmented out Full-price buyers and Discount buyers.

Actions

Set up a targeted pop-up with a 10% discount code to push similar customers to purchase without giving away too many discounts.

Actions

Sent two different tailored offers to each segment.

Conversion rate increased by 11%.

The segmentation improved CTR by 28% and CR by 9%.

Have a question? Ask the Verfacto team and see the platform in action!