Your choice and focus on the right eCommerce marketing strategies are imperative for your business to succeed and boost your company’s performance. You may have your goals set and know your target audience, but how will you reach them? How to let the market know about your brand?
Just because a certain strategy works for someone else doesn’t mean that it will work for you. So, before you choose the marketing strategies to focus on, you need to have a better understanding about them. Then, you will be able to apply those marketing strategies to achieve your goals. If you are already in the process of achieving goals━analyze what works and what doesn’t work about your strategies. This way you will know where you need to improve.
Here are some of the eCommerce marketing strategies you should pay attention to.
Email is a great way to reach out to your audience directly. You mainly use it to build relationships with your customers and increase sales. Because customers usually follow many brands, it also serves as a reminder about your business.
When you send emails, you introduce your brand, showcase your new products, provide discounts, or share any other related news about your business that may interest your prospects and customers. It’s important to send emails that your prospects and customers find valuable. In this case, personalized and targeted campaigns for different customer segments is recommended. Personalization can be achieved by creating customer segments and analyzing customer behavior and activity. We’ll get more into that later in the article.
One of the best ways to drive traffic and convert prospects to loyal customers is content marketing. This type of marketing focuses on consistently creating and publishing content that is relevant, helpful and valuable to your followers to create a loyal audience. Successful content marketing keeps your current customers interested in your brand and brings new readers. Eventually, this leads to increased sales and more customers.
Content can come in the form of blogs, articles, e-books, case studies, guides, presentations. Literally anything! Find formats that resonate with your audience and perform the best. Try as many formats as you can and analyze how your audience engages with them. If you provide helpful and engaging content to your readers, they will always come back for more.
This strategy is performance-based, which means that a business rewards an affiliate only when it brings a new customer, sale, etc. Affiliate marketing is efficient and works well for both the business and the marketers.
Affiliate marketing can be achieved through different affiliate channels. For example, influencers and successful content creators review or promote products on their channels with the included affiliate links from which their interested viewers can buy.
Affiliate marketers can also send highly targeted and personalized emails and newsletters with affiliate links to specific people they want to reach out to. This is what anyone can do, even without any established audience as influencers have. However, in this case, a dedicated affiliate program is needed—like the one we have at Verfacto.
For most eCommerce businesses a dedicated affiliate program is a heavy burden. A good alternative would be affiliate networks. Some of them attract affiliates, the others function as marketplaces or aggregators.
Whatever model you choose, affiliate marketing is still a great idea to consider as it is predictable in terms of costs. Since you pay for results, you will not spend more than you earn.
Is it better than other channels though? It’s individual for every eCommerce business, but it’s also easy to check with Verfacto analytics.
When viewers, prospects, or customers are interacting with your eCommerce website, they expect to have optimal user experience. The website should be well designed and structured, easy to use and optimized for different devices. Without having a well-designed and optimized website, you might lose your visitors and customers, cart abandonment might increase and you can develop a bad reputation in the industry.
Additionally, you need to know what your users want to see and what they want to purchase, which leads us to personalization.
After you set up your eCommerce shop and have your products ready to be sold, the next step is to present the right products to the right customers. The goal is for a visitor to come to your e-shop and easily find what they are looking for. If they see items that are not relevant to them or don’t interest them in any way, they will most likely leave your eCommerce shop and look elsewhere.
By providing personalization, you can create highly targeted campaigns that are tailored to your customers’ needs and wants. Dynamic and personalized offers, discounts, bonuses, recommended products will help customers easily find what they are looking for.
Personalization is achieved by analyzing your customers’ behavior and activity: the items they add to cart, their purchase history and other data that is linked to each customer journey, or specific customer segments. You can analyze such data with an eCommerce marketing platform.
Verfacto uses artificial intelligence and machine-learning algorithms to easily detect the most effective improvements for your business. What products to upsell and cross-sell, which exact product pairings to offer, how to increase your customer lifetime value and more!
One of the most efficient and effective ways to get your data analyzed, segmented and insightful is through data analysis products. Verfacto helps companies choose the right eCommerce marketing strategies and achieve their business goals.
That is why we recommend the Verfacto product with which you analyze your data and eliminate the guesswork of what strategies work best for you – you get the answers from your data. Try out the full version for 30 days, or use a free plan!