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data-driven marketing

small business ecommerce

Boost the Success of Your Small Business with eCommerce

As the world forges onward into the future, less and less sales are taking place over the counter. Instead, the rise of eCommerce has resulted in the shutting of doors and the plastering of ‘All Stock Must Go’ signs around town. If you’re a small business, it’s about time you began thinking about making a …

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data-driven marketing trends in 2021

The 4 Biggest Data-Driven Marketing Trends of 2021

2020 and 2021 have certainly been years to remember, with the workplace changes which occurred due to COVID-19 forever changing the working world. But when it comes to the world of data, what exactly has changed? By focusing on the top 4 data-driven marketing trends of 2021, we’ll reveal exactly what your business should currently …

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Top 3 tools for data-driven pop-ups

Top 3 Tools for Data-Driven Pop-ups in an eCommerce Store

Data-driven pop-ups are an incredibly efficient marketing tool. They allow you to show your users useful information, boosting your chance of securing another valuable sale and helping move your customers through the sales funnel. However, not all pop-ups are created equally.  Some eCommerce stores use autogenerated pop-ups that launch as a user enters their store. …

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Running a Successful eCommerce Business as a Solopreneur

4 Tips to Running a Successful eCommerce Business as a Solopreneur

As more of the world moves online and more companies realize the power of working from home, today’s labor force has been granted a unique working situation. One portion of the workforce has taken this freedom to the next level. Solopreneurs, individuals who create and run a business by themselves, have turned to eCommerce as …

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5 ways to get better results from ecommerce data analytics

5 (More) Ways of Using Data Analytics Within your eCommerce Store

In 2018 alone, over 2.5 quintillion bytes of data were created every single day. Now, for those who aren’t all about eCommerce data analytics like us, we can assure you that number is pretty impressive! But how exactly can use make the most of all that data and improve your eCommerce store? This article will run through …

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data analysis with Verfacto

5 Easy Ways to Get Better Results from Your Data with Data Analysis

Data science can feel like a foreign concept for a lot of people, marketing managers included! Luckily, the process of finding all your stats, compiling them, and then conducting data analysis doesn’t necessarily have to feel like a chore. In fact, instead of having to collect and analyze data manually, the data-driven tool Verfacto will automatically crunch …

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a beginners' guide to e-commerce tracking

E-commerce Tracking: A Beginners’ Guide

If you run an e-commerce website, then tracking statistics like sales, total sessions, bounce rate, and acquisition channels is vital for your business. In this beginners’ guide, you will learn what is e-commerce tracking, how it works, and how your business can benefit from it. Analyzing customer data allows you to personalize your website, accommodate …

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How customer data management will help your ecommerce store

How Customer Data Management Works in Ecommerce

One of the vital differences between digital marketing and natural marketing is the data trail that digital leaves behind. By understanding and using that data, you’ll be able to make smarter marketing decisions for your business. There are currently 1.8 million eCommerce stores that operate in the US alone. One sure-fire way to put you a cut …

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5 Data-Driven Marketing Examples That Demonstrate the Power of Data

Over 64% of marketing executives strongly believe that data-driven marketing is the most important digital marketing route to follow towards success. With substantial figures like that, it’s hard to deny the importance of data-driven marketing within the world of marketing. From behavioral targeting to automatic product pairing and customer personality analysis, there are many ways to use data effectively. In this …

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