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Customer Segmentation

data-driven marketing trends in 2021

The 4 Biggest Data-Driven Marketing Trends of 2021

2020 and 2021 have certainly been years to remember, with the workplace changes which occurred due to COVID-19 forever changing the working world. But when it comes to the world of data, what exactly has changed? By focusing on the top 4 data-driven marketing trends of 2021, we’ll reveal exactly what your business should currently …

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How customer data management will help your ecommerce store

How Customer Data Management Works in Ecommerce

One of the vital differences between digital marketing and natural marketing is the data trail that digital leaves behind. By understanding and using that data, you’ll be able to make smarter marketing decisions for your business. There are currently 1.8 million eCommerce stores that operate in the US alone. One sure-fire way to put you a cut …

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5 Data-Driven Marketing Examples That Demonstrate the Power of Data

Over 64% of marketing executives strongly believe that data-driven marketing is the most important digital marketing route to follow towards success. With substantial figures like that, it’s hard to deny the importance of data-driven marketing within the world of marketing. From behavioral targeting to automatic product pairing and customer personality analysis, there are many ways to use data effectively. In this …

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Data-driven marketing with Verfacto

6 Ways That Data-Driven Marketing Can Transform Your E-Commerce Business

As we continue to progress through the digital age, there has never been a better time to implement data-driven marketing into your e-commerce company. Analyzing data can grant a business insight into consumer habits, help companies identify customer needs, and increase CR by examining the results of A/B testing. These are a few elements of …

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How to Build and Maintain Customer Loyalty

Customer Loyalty starts with giving your customers a reason to be loyal. It’s neither about product quality nor the competitive price, though they can contribute to the overall results. In the end, things like continuously providing a fantastic customer experience, running a rewards program are what determine whether a customer will become your loyalist or …

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5 Effective Ways to Increase Your Customer Lifetime Value

Every customer brings value to your business. The question is: how much value? What turns your customers into loyal fans?  What is Customer Lifetime Value? Customer Lifetime Value (CLV, LTV, CLTV) is a marketing metric that represents the total amount spent by a single customer on your products or services over their lifespan. CLV is …

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Customer Segmentation 101

What Is Customer Segmentation? Customer segmentation is a process of dividing customers into groups based on certain common characteristics. The goal of grouping customers is to maximize the potential value of every group to the business by finding the most effective personal approach. Segmentation can be performed by any common attribute. In B2C marketing, they …

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