behavioral data

When you start any marketing effort, you either have no data or mountains of it. If it’s the latter, all customer data is usually stored across different platforms, making it almost impossible to unify without advanced tools or knowledge. As a result, you can’t rely upon it to understand your customers. Verfacto ingests all that …

Real-time customer profiler and its application Read More »

Advertising campaigns are not always successful, and even experienced marketers fall short in delivering advertising messages. Traditional campaigns are usually a hit-or-miss, and without relevant information, websites lose a considerable portion of their potential customers. Online retailers are trying to create ads that can give them in-depth information about who they are targeting. Marketing people …

Behavioral Tracking for ECommerce: Everything You Need to Know Read More »

With the current rough estimate of 24 million e-commerce stores globally, there is one way you can always stand out from the crowd – personalization.  Every user is distinct, meaning that how they respond to marketing campaigns will also differ based on their personal habits. That’s where behavioral targeting comes in. By using a tool like Verfacto, you’ll …

What is Behavioral Targeting and How Can it Benefit My E-Commerce Business? Read More »