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Behavioral Tracking for ECommerce: Everything You Need to Know

Advertising campaigns are not always successful, and even experienced marketers fall short in delivering advertising messages. Traditional campaigns are usually a hit-or-miss, and without relevant information, websites lose a considerable portion of their potential customers. Online retailers are trying to create ads that can give them in-depth information about who they are targeting. Marketing people …

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What is Behavioral Targeting and How Can it Benefit My E-Commerce Business?

With the current rough estimate of 24 million e-commerce stores globally, there is one way you can always stand out from the crowd – personalization.  Every user is distinct, meaning that how they respond to marketing campaigns will also differ based on their personal habits. That’s where behavioral targeting comes in. By using a tool like Verfacto, you’ll …

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